Dry Skin

| Your Problem: | Chronic Dry Skin |
| The Cause: | Not enough moisture Skin is very much like a sponge. When it is moist, it is supple and can be easily bent without cracking. But when skin loses its moisture, it shrinks, and like a sponge, becomes dry and cracks readily on bending. In the process of bathing, hot water and soap take oil off the surface of the skin. It is that surface oil which holds in the natural moisture. In a short period of time after bathing, the skin will lose its moisture to the air in the room. This moisture is lost more rapidly in rooms with forced hot air heat in winter and the dehumidifying effect of an air conditioner in summer. |
| The Amenity Authority Solution: | Moisurize in the AM and PM Moisturizers are a very important part of dermatology since keeping the skin moist is one of the key factors to having healthy skin. The treatment of dry skin is chronic and requires an excellent, emollient moisturizer that is formulated in a soothing, emollient base to lock-in moisture and minimize the development of continued dryness. Be diligent, develop a routine, and make it a priority. Try "The Balm" for long lasting moisture-lock without irritation — it is particularly effective in helping alleviate problems caused by dry skin on feet, hands elbows, and kneecaps because it contains glycerin and hyaluronic acid that works by drawing moisture out of the air and trapping it next to the skin. Another unique advantage of The Balm is its exfoliating properties that improve the skin's ability to retain moisture by getting rid of dead, dry skin. Dead, dry skin cells can add to the problem because these dead skin cells allow water to escape through their cracks. These a|MEN|ity products can help: |





